![]() Interactive elements can be as easy as quizzes and surveys or as complex as tools like ROI calculators.Ī simple tactic is to offer visitors the chance to enter a contest or giveaway by sharing something via social media (along with a branded hashtag) or by entering in their contact details onsite. Instead of giving your audience a passive experience whenever they visit your website, give them opportunities to actively engage through interactive content.Īccording to a DemandGen Report, 59% of marketers believe that interactive content is highly effective at engaging an audience, and a further 81% agree that interactive content grabs attention more effectively than static content. “Showing who is behind the business will inspire more trust in your future customers,” Locke says. Get rid of usual stock photos and use personal shots of your actual team and office. A great place to start building a connection is by sharing a compelling story about the origin of your business. “Many businesses have a vague ‘About’ page full of marketing speak,” says John Locke, SEO consultant and founder of Lockedown Design & SEO.īut people want to do business with people. Do anything and everything to make it easy for potential clients to see themselves doing business with you.Įspecially on your about or contact page. Share industry awards, accolades, and certifications specific to your niche. Display positive reviews from Facebook, Yelp, and Google Business. How? Create written or video testimonials from your best customers. The best way to build credibility is social proof: reviews, ratings, and testimonials. “To convert the person browsing your website to a lead, you need to make them feel comfortable about giving you a call, sharing their contact information, or making a purchase,” explains Earl White, co-founder of House Heroes LLC. ![]() This is all the more crucial online, where misinformation and scams abound. Ĭredibility and trust are at a premium in any business. ![]() Learn more about designing your small business website here. Use images that feature people as the human eye is naturally drawn to people’s faces and make sure that those images are of high-quality and viewable on every type of device. Instead, spread it out evenly and take advantage of whitespace to give your website a clean and minimalist aesthetic that prizes readability.īuzzwords like intuitive and user-friendly websites come down to nothing more than, “Is it easy and obvious to get what someone wants?”Īnother way to make the design of your website more memorable is to take advantage of the right graphics. Don’t try to cram all the information onto a single page. When it comes to design, it’s always best to take a “less is more” approach. With that in mind, take a moment to consider if you’re following best practices in website design namely: In fact, according to a study by Kinesis Inc., 75% of customers will judge a business’ credibility based on their website’s design. “Visitors who find websites to be visually appealing associate that aesthetic quality with professionalism, usability, and trustworthiness,” says Michael Wagner, web designer at Markon Brands. One good rule of thumb is that it shouldn’t take your visitor more than three clicks to find out what they want to know.Īt most, limit yourself to four or five top-level pages, with supporting pages under those as needed. Much like good design, the best way to create a good user experience is to keep everything as simple as possible. Whatever your customers want, place it upfront on your homepage or create a separate page linked through a visually dominant call-to-action. In real estate, it’s all about trust and then finding the right home. ![]() For contractors, visitors want to know things like your typical projects, pricing, and timeline. Seriously examine what the intent is behind your average website visitor and the best way to provide them with the information they’re looking for as quickly as possible.įor a restaurant, most visitors are looking for menus, location details, and how to make reservations. The more difficult it is to navigate, the higher the chance that a visitor will leave out of frustration before finding the information they were looking for. Whenever someone visits your website, you want them to have a seamless and uncomplicated experience. ![]()
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